Building a Marketing Function From Zero
Taking Angel Carers from fragmented, ad-hoc activity to a structured, multi-channel marketing engine within four months.
Angel Carers (UK) Ltd is an independent home care provider based in Bridport, Dorset. They deliver high standards of personalised domiciliary and live-in care across Dorset, Devon and South Somerset. When I joined as Marketing Officer, marketing activity was fragmented — no consistent posting schedule, no content strategy, no measurement.
I took ownership of the full marketing function: strategy, campaign planning, social media, paid advertising, SEO, email marketing, PR, recruitment marketing, design and reporting — all run independently, end to end.
Within four months of introducing structured campaign planning and a proper content calendar, growth followed everywhere I looked — Facebook views increased to 565K, 90.6K accounts reached and 826K+ campaign impressions, translating into a 178.6% increase in website traffic, a 119.8% rise in new visitors to the website and 87 real client enquiries.