Marketing

Content, Campaigns and Media Kit From Scratch

A freelance e-marketing sprint for Nottingham News Centre CIC and the Black Miners Museum — content, campaigns and a media kit, built from scratch.

Client
Nottingham News Centre CIC / Black Miners Museum
Role
E-Marketing Officer (Contract)
Timeframe
Oct – Dec 2021

Contracted as freelance E-Marketing Officer, I led a successful e-marketing campaign promoting Nottingham News Centre’s services across Facebook, Instagram, LinkedIn and Twitter, implementing the organisation’s marketing strategy from the ground up.

The work spanned the full toolkit: eye-catching digital content for a series of e-advertising posts, flyers and logos, and an attractively designed media kit explaining what NNC offers, how it helps organisations, museums and companies, and how to get in touch. I also attended the online Museum Association Conference in November 2021.

I also independently researched, wrote and edited an educational video for the Black Miners Museum’s YouTube channel as part of a six-part series, working alongside Swainson Productions to bring an under-told story of Black miners’ contribution to the coal industry to a wider audience.

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