Recruitment Marketing at Scale
A cross-channel recruitment campaign spanning job boards, social media and the careers page — built to fill a care agency's hardest roles, with pay and benefits made clear from the first click.
I managed recruitment marketing across Indeed, LinkedIn, Facebook, homecare.co.uk, Jobs24 and the website/blog — writing and designing every advert, job description and social post across Care Assistant, Live-in Carer, Registered Manager and Finance Assistant roles.
Care work is more than the visit itself — it’s the travel, reliability, compassion and commitment shown every day. In a sector where travel time between visits often goes unpaid, Angel Carers takes a different approach, and I made sure that was one of the first things a candidate saw: paid mileage and travel time between visits, a genuine bank holiday premium and Blue Light Card access, with pay rates stated upfront rather than buried in a phone call. It’s one of relatively few care offers in the sector that pays for travel time at all, and every advert and post made sure candidates knew it — while keeping the No Sponsorship Available notice clear and layouts uncluttered.
I managed a three-month-long Indeed campaign and used Indeed Smart Sourcing to search for candidates directly, increasing job applications generated through the website to 99+ within four months. I also opened conversations with the DWP, Jobs24 and Fresh Perspectives to explore recruitment routes beyond the usual job boards.